OVERDOSE品牌主理人ERIC在留学归国后创立了该品牌，ERIC是一位有自己独特的见解的理想主义者，他认为在信息量爆棚的时代，人们总是没有思想和见解的跟随所谓的“趋势”，对大部分的东西只是纯粹的复制粘贴，这种混沌和扭曲的现象和举动被他称之为“过度滥用”，人们丧失了自我，冲动的吸食着能够带来短暂快乐的事物，在这种环境中，OVERDOSE诞生了。

ERIC, the founder of the OVERDOSE brand, founded the brand after studying abroad and returning home. ERIC is an idealist with his own unique insights. He believes that in the era of information explosion, people always follow the so-called "trend" without their ideas and insights, and only copy and paste most things purely. This chaotic and distorted phenomenon and behavior is called "excessive abuse" by him. People lose themselves and impulsively consume things that can bring temporary happiness. In this environment, OVERDOSE is born.

OVERDDOSE的品牌概念是“处于混沌中的一颗宝石”，是鼓励打破所谓主流趋势，勇敢表达自己风格的人，展现自己的性格，对未知的领域勇敢探索，将个人的故事打造成属于自己独有的风格趋势。同时，标志中的圆也代表着眼睛。探索、寻找与发现皆是通过眼睛展开与收集，拥有一双慧眼才能在逆境中寻找到光源，发现自己的独特之处。OVERDOSE是一个在充满混沌感的环境中寻找纯粹元素的品牌，将这种混沌感融入服装和各类产品中，让人们在湍流中寻找藏在迷途中的宝石。“混沌”的概念也转换为了辅助图形。
荧光黄作为品牌的主色调来源于警告、指示牌的元素，搭配较大面积的黑色，亮黄色的突兀和高亮与黑色组合成为了未知黑暗领域中闪耀的宝藏，同时也在警示着人们，不要轻易被混沌的湍流所冲刷。

The brand concept of OVERDOSE is "a gem in chaos", which encourages people to break the so-called mainstream trends, bravely express their style, show their personality, bravely explore unknown fields, and create their own unique style trend from their personal stories. At the same time, the circle in the logo also represents the eyes. Exploration, search, and discovery are all carried out and collected through the eyes. Only with a pair of wise eyes can find a light source in adversity and discover one's uniqueness. OVERDOSE is a brand that seeks pure elements in a chaotic environment, integrating this sense of chaos into clothing and various products, allowing people to search for lost gems in the turbulence. The concept of 'chaos' has also been transformed into auxiliary graphics.

“野兽夜袭”作为由标志进行延伸的系列，将标志进行重叠、改变方向和重构从而形成不同的动物和昆虫图案，这些图案会在日后的系列产品中进行使用。

The "Beast Night Attack" series, as an extension of the logo, overlaps, changes direction, and reconstructs the logo to form different animal and insect patterns, which will be used in future series products.

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